Juicy Couture came out with a new line for their fashion line and they had a party to debut this new line, it was held on the east coast so that more people could see the Juicy Couture line. This part opened up new doors for the Juicy Couture line, and because of the success of the showing at this event, a store in New York City selling their clothing line was soon opened.
Fast forward to today and under the Liz Claiborne aegis, Juicy Couture markets many items under many categories. They have men and women’s collections, children's collections as well as a mix of fashion accessories including jewelry, handbags and swim wear.
In the last 14 years we have seen many changes but one thing that hasn't is Skaist-Levy and Taylor are still at the head of this most prosperous organization as co-presidents.